build your brand online
It’s a crowded and competitive marketplace out there, especially in this economy. Small and midsize businesses are competing against larger national and international businesses for a share of a tighter wallet. There’s no budget for a Super Bowl commercial, so how can a small/midsize business compete?
We help small/midsize businesses act like big businesses by helping them create brands that resonate with their customers and prospects. It’s not just about a logo; it’s about understanding what makes your business different from competitors and clearly communicating those differences, so that when it comes time for a consumer to make a decision, your brand is top of mind.
the brand building process
- 1Build a brand identity: Position yourself in the marketplace in a way that makes you stand apart from competitors
- 2Build brand awareness and recall: Execute a media strategy that gets your identity in front of your best customers and prospects.
- 3Build brand preference: Give customers and prospects a reason to believe.
Get them right and you’ll be sending the right messages to your best prospects. Get them wrong and you risk being a me-too competitor.