digital marketing for small and midsize businesses

build your brand online

It’s a crowded and competitive marketplace out there, especially in this economy. Small and midsize businesses are competing against larger national and international businesses for a share of a tighter wallet. There’s no budget for a Super Bowl commercial, so how can a small/midsize business compete?

We help small/midsize businesses act like big businesses by helping them create brands that resonate with their customers and prospects. It’s not just about a logo; it’s about understanding what makes your business different from competitors and clearly communicating those differences, so that when it comes time for a consumer to make a decision, your brand is top of mind.

the brand building process

  • 1Build a brand identity: Position yourself in the marketplace in a way that makes you stand apart from competitors
  • 2Build brand awareness and recall: Execute a media strategy that gets your identity in front of your best customers and prospects.
  • 3Build brand preference: Give customers and prospects a reason to believe.

Get them right and you’ll be sending the right messages to your best prospects. Get them wrong and you risk being a me-too competitor.




where are your customers?

silhouettes of people walking by window

The Internet has become an inseparable part of how we work and play. Recent studies show that spending time online is second only to spending time watching TV:

Chart showing media consumption distribution between television, radio, newspapers, magazines, mobile, and online

The question for small and midsize businesses is: Are you spending your marketing dollars where your customers are spending their time?

CHART: Share of Average Time Spent Per Day with Select Media by US Adults vs. US Ad Spending Share 2011

A lot of companies continue to spend a large portion of their marketing budget in newspapers and magazines because that’s what they are comfortable with and what they have always done. In 2013, that may not be the smart way to spend ad dollars.




why digital marketing?

Three intertwined circles - Reach, Precision, Tracking

Because that’s where your customers are. That's one thing. But it's also because digital marketing offers reach, precision, and tracking that's unmatched by other media. For companies with limited marketing budgets and a very well-defined audience, digital marketing works.



reach

FACT: A majority of the country is online
FACT: Half of the country is on Facebook
FACT: The only medium that reaches more people is television

One of the early criticisms of the Internet as a marketing channel was that Baby Boomers and Seniors didn’t use it. As the following chart shows, that’s really changed over the years:

CHART: Internet use by age group, 2000-2012

precision

Digital media offers a level of precision targeting that other channels can only dream of.

Do you want to target people within 10 miles of your business? 15 miles? 25 miles?
Yes, you can do that.

Do you want to target just males?
Yes, you can do that.

Just females?
Yes, you can do that.

Just females between the ages of 25-36?
Yes, you can do that.

Just single females between the ages of 25-36?
Yes, you can do that.

Just single females between the ages of 25-36 that like cats?
Yes, you can do that.

Do you want to target people that just visited your website?
Yes, you can do that.

Do you want to serve ads to people that visit popular websites in your industry?
Yes, you can do that.

These are just some examples of the level of targeting that is available.

tracking

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

John Wanamaker

You can finally track your advertising spending. If you sell products or services online, you can correlate that spending to online sales. If you don’t sell online, you can correlate to leads and/or store traffic.




services

We offer a full suite of digital marketing services for small and midsize businesses, from planning to design, execution, and tracking. Our services are catered to small and midsize businesses that may or may not have a dedicated marketing department. We prefer working with customers that we can meet with face to face. As good as technology is, getting to know our customers and their businesses firsthand makes us better marketers for them.

digital marketing consulting

Strategy, planning, budgeting, competitive analysis and branding

digital and social marketing

Banner and Facebook ads, paid search, Facebook pages, Twitter, Pinterest, Tumblr, Foursquare, Instagram, and other emerging platforms

email
marketing

List acquisition, list management, email creation, broadcasting, and tracking

mobile marketing
and apps

Mobile ads and app design/development

photography
& video

Product and event photography and video, online video production

digital
publishing

Digital eBook design, editing, and publishing for Amazon Kindle and iOS/iPad




contact

We'd love to talk to you about your marketing needs. Please fill out this form, drop us an email, or pick up the phone. Your choice.

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